The digital transformation is not just a threat for companies, it is also a challenge. But you need to be flexible and your plan has to be too. The SOSTAC® Planning Method can be a big support. It is logic, simple an crystal clear. PR Smith, the developer and designer of this method, will give the unique masterclass ‘The guide to your perfect digital marketing plan’ on Friday November, 25th at Beeckestijn Business School in Leusden. This is part two of an exclusive interview. You can find part one here.